Rutgers University Athletics

Kerry Atkinson was named general manager for Rutgers Sports Properties in March 2021. Prior to this role, Atkinson had been the general manager for Learfield IMG College's Syracuse Sports Properties since July 2015. Atkinson brings decades of professional and college sports sponsorship, sales, marketing and media expertise to Rutgers. He is a former executive director, strategic partnerships for Sunrise Sports and Entertainment, overseeing related activity for the NHL's Florida Panthers and BankAtlantic Center (now BB&T Center), and a former senior vice president of sales for the NHL's Buffalo Sabres. Atkinson also has held senior corporate partnership sales positions with the NFL's Buffalo Bills and the American Hockey League's Rochester Americans.

As primary Learfield IMG College liaison, Atkinson will work closely with Rutgers' Director of Intercollegiate Athletics Pat Hobbs on all aspects of the rights relationship.

After years in upstate New York, Atkinson now resides in his hometown of Freehold, NJ.